When It Comes to Innovation, Focus on the Process
When It Comes to Innovation, Focus on the Process The possibilities for health care innovation are seemingly limitless. However, even the most robust health care organizations can’t pursue every great idea. That’s why a focused approach to innovation is essential and ultimately helps create digital products and services that make a difference to peoples’ lives and well-being. How to begin the innovation process? Admittedly, the most important step doesn’t sound too innovative — focus on the true problem you are trying to solve. If that seems like a no-brainer, it’s actually a radical mind-flip for health care. Too many of our organizations focus on financials and what’s best for the enterprise, when it’s really all about the end-user. We also need to stop referring to those we serve as patients and use the term “consumer” instead. Patients, as the word implies, suffer and wait for us to make decisions for them — not exactly the way most of us want to be regarded. Consumers ar...